Quality
This is the fundamental feature for a brand to inspire
consumer trust.
Desirability
This is not exclusivity in the sense of an expensive,
snooty brand but that certain something which enriches
the consumer's everyday way of life. The feeling that
he is obtaining something better for his money. Fundamentally
an emotional plus-point. |
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Unconventional
Approach
The brand does not
simply float along in the mainstream. It does not
concern itself with battling against the norms and
the rules. It is, at the same time, receptive to what
is new.
High Standards
The King Ludwig brand is always concerned with speciality.
Greater Enjoyment
No asceticism. No purism. Fun and zest for life are
incorporated in that certain something of the brand.
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