Since we ourselves use the King Ludwig name very actively in the drink and services sector, we place emphasis on having solid and innovative partners for which size is not the primary factor.

Our licensing agreements are as a rule long-term and based on success criteria which guarantee a successful build-up of the brand to all partners.

Brand management and marketing are coordinated by us centrally for all licensing partners and discussed individually with the respective partners for each market. By doing this, we ensure that all partners have a unified brand approach and that synergies are obtained in marketing.

The quality of all products and services are also subject to regular controls.