Deriving from the person of King Ludwig, his interests and inclinations, the world of King Ludwig is made up of the following elements:

King Ludwig II in pictures
• royal appearance
• sympathetic
• magnificent

King Ludwig's real world of castles
individuality
beauty and aesthetics
royal life-style
fantastically beautiful countryside


King Ludwig's dream world
the courage to dream
boundless fantasy
many examples

The world of fairy-tales and sagas
heroes and knighthood
the middle ages
Richard Wagner

A comprehensive Brand (Corporate Identity) Manual is available to our licensees. From serviettes through to music we are behind you and support you in the creation of your own personal King Ludwig restaurant.